Over the past few years, we have developed expertise in certain areas and industries, deepening knowledge and experience, being increasingly able to support companies and organizations in developing their reputation.
Warren Buffett
Ipsos Mori
Seth Godin
Burson-Marsteller
Ivan Turgueniev
Charles Churchill
Dean Kamen
Waren Buffett
The wealth of a brand resides in its ability to generate visual recognition, emotional empathy and trust from its audience. It is on this asset that the Brands practice area intervenes, challenging brands to find new ways of interacting with the consumer and consolidating a unique and effective communications project.
Creating new banners, developing unique communications, activating brands and audiences, are challenges that are currently faced by institutional companies, consumer companies, cultural companies and non-profit organizations. As the market becomes more competitive, the consumer also becomes more demanding with regard to the brands with which he or she wishes to be associated.
The Brands team has the knowledge and experience to be able to develop solid and differentiating Brand Communication projects that are able to influence the interests of different audiences. For each of them we identify their interests and psycho-social characteristics, and detect and develop very focused communications.
The resulting communication projects bring about the effective recognition of the brands and contribute towards the positive management of their reputation.
The Corporate & Training Practice area analyses the impact of management decisions on a company's image, developing action plans that make it possible to guarantee, as far as possible, an organization's business objectives.
Experience in institutional communications extends across various business areas, including the Finance Sector (Banking and Insurance), Technologies, Media, Telecommunications, Healthcare (Pharmaceutical Laboratories and Biotechnology), Tourism, Transport, Mass Market, Distribution, Manufacturing, Building and Culture (Entertainment and Sport).
The Training area is specialized in Media Training, Crisis Training and Oral Expression Techniques applied to presentations and speeches. Within the scope of its activity, this practice area is responsible for training executives to improve the quality of their verbal and non-verbal communications for interviews (TV, Radio and Press), public presentations and speeches.
Our team includes highly experienced working journalists, coaches, and communications professionals and is determined to train, develop and strengthen the individual qualities and/or those of a working team. In a group or individually, our clients immediately develop their skills and qualities regarding Image and at the same time, regarding content - Messages.
All the programmes developed by the Training area combine theory and practice. In this way are able to connect the various perspectives involved – the company, the face, the direct audiences, the media, among others - practical notions concerning immediate perceptions, with counter-arguments, which are natural in any real environment.
Lifestyle is a specialised communications practice in the areas of fashion, beauty, design, gourmet, leisure, travel, well-being and luxury real estate. These various areas intersect with some of life's pleasures: beauty and fashion tips, the best gastronomy, the dream travel, advices for a perfect decoration...
We defend an integrated view of communications. We believe that public relations, advertising and strategic marketing must be worked together as a whole, in order to more clearly and effectively reach target audiences.
Lifestyle’s team has vast experience in this area and works closely with its clients, in order to build successful communication campaigns aligned with the brand or product messages and for which the lifestyle media are one of the main stakeholders.
People is the practice area geared towards organizations’ internal communications as a strategic success factor.
The internal audience is a key success factor for businesses, as it is the very existence of an organization, it is who carries out communications, moulds the organizational culture and boosts change processes.
A change in the internal structure within the business or even in the market itself has to be understood and adopted by the staff. On the other hand, knowledge and follow-up of all matters regarding the organization, from its strategy to its business objectives, must be carried out by the internal audience, as this is the only way that they will really feel committed to the company.
This is the organization’s No. 1 audience, as although the organization doesn’t live for it, it doesn’t survive without it.
Within this context, the major internal communications challenge is to make the people within the organization assume this practice as part of their responsibility, as everyone plays a fundamental role in its implementation.
Nowadays, digital communication is unavoidable in the communication strategy of any company or brand. Being aware of this reality the Digital practice area has developed a series of products and services, and is a leader in the use of new communication tools.
In an ever more digital world, where new paradigms are created, it is essential to anticipate and follow market trends and opinions on various topics and challenges, so as to quickly respond or react.
Digital is the practice area concentrated on providing consultancy services and developing digital communications.
Using appropriate technologies and communication methodologies that are validated and supported by a holistic view of digital communication, it provides conceptual and development services for multi-platforms, web, mobile, social networks and television. It creates and develops strategies and solutions for activating brands and monitoring their reputation.
It carries out audits and assesses all the work it carries out, quantifying it, so that the Client can effectively evaluate the return on investment.
The Digital team is comprised of highly experienced communication consultants, who have been involved in very important national digital projects, complementing their skills with training and by participating in various forums.
As an integral part of Lift Group’s services and skills, the Public Affairs area, also known as Lobbying, Institutional Relations or Governmental Relations, is a tool that we provide for informing, discussing and defending points of view and the interests of companies to institutional stakeholders.
By establishing relationships with public entities (Government, Portuguese Parliament, Diplomatic Corp and Local Government) and Pressure Groups (Ecologists, Consumer Rights, Commentators and Columnists) we build strong reputations and find bridges for understanding with these Stakeholders.
Our Public Affairs offer, which combines Governmental relationships with the Media, crisis management, corporate social responsibility, information disclosure and communications advice, is aligned with Burson-Marsteller, thereby benefitting from the vast knowledge and experience of professionals who work in this area every day and successfully develop it internationally.
Healthcare is a practice area that has arisen from the experience acquired over the years in the area of healthcare and from the need for specialized communication in this sector.
The constant changes in the regulatory environment and the new trends in this area are a growing challenge for the specific aspects and quality of the information transmitted. Healthcare aims at offering multifaceted communications and a clear understanding of information.
Healthcare has a specialized team that endeavours to use best healthcare communication practices.
Reputation is a practice area which analyses a company’s reputation as an organization’s most valuable and lasting asset. Lift has therefore developed a partnership with the Reputation Institute.
Through this partnership, it is possible to have regular access to studies on the reputation of national companies and it is even responsible for identifying and selecting some of the Portuguese companies which participate in the international rankings.
Further information:
- www.reputationinstitute.com
- www.palgrave-journals.com
- www.sbs.ox.ac.uk/centres/reputation
- http://corporatereputation12steps.com
Pdf's to Download:
The Technology practice area arises from Lift’s work in the technology sector over the years, both national and internationally, as well as from a need for a specialized communication in this area.
The constant technological changes and emerging trends in this sector constitute a challenge among different audiences regarding the specifications of the communication. It is with the goal of providing a multifaceted and innovative communication and a clear understanding of information that the Technology Practice presents itself.
Technology has a specialized team and with enlarged experience in the industry, providing an integrated service of communication consultancy and media relations, able to move consumers and companies around a single and effective communication project.
The results achieved in the technological communication management contribute to better business results and a better reputation of technology brands.
Responsibility is the practice that most contributes towards strategic value-sharing between companies and the communities in which they operate. Practice promotes integrated perspectives and mutual inter-dependence of the corporate and social objectives, in favour not only of a better world but also a richer and more productive one.
Integrating the corporate activity with social needs requires more than just good intentions and strong leadership. It requires adjustments to the organization, co-ordination and incentives. There are still not many companies working with Corporate Social Responsibility, based on identified and selected social issues according to their strategic importance for the corporate activity and for the company's competitiveness.
The Responsibility team has the necessary knowledge and tools to support companies and their business objectives, built on social, environmental, labour, ethical or charitable concerns.
Lift Financial is Lift’s practice area dedicated to financial communications.
With an extensive knowledge of the financial sector, wide experience in network and strong understanding in this sector, Financial masters the key requirement to an effective financial reporting.
Proven in terms of IPOs, M&As, Privatizations, Corporate Restructuring, Capital Increases, Financial Studies and other relief work in the area, Lift Financial is the ideal partner for companies seeking a specific guidance, strategic advice and implementation of communications programs that impact financial investors and who influences them ("buy side" and "sell side", respectively).
In a context where dozens of communication channels, open and in real time, change the source and the amount of information, increasing the perception of crisis and its severity, communication management becomes more demanding, imposing an agile response, addressed to multiple stakeholders in different media and communication networks.
Aware of this reality, Crisis practice works with companies regarding a central goal: to prevent crisis situations that may negatively affect their reputation. But because a crisis is naturally characterised by being unexpected, it is also essential to help the company learn how to trigger a swift and effective response, able to minimize and control the potential damage caused by a crisis.
This is what we do in the Crisis practice area, by monitoring the media (offline and online), crisis management and prevention training, mystery audits and the Crisis Guidebooks preparation.
