Exclusive representative in Portugal of the:
 

Corporate reputation is probably the most valuable and long-lasting intangible asset a company can have. Reputation has a fundamental role in fulfilling the following business objectives:

• Creating value for shareholders
• Attracting, motivating and keeping high quality staff
• Developing consumer preference for products or services
• Deserving the support of Stakeholders on public issues involving the company (privatizations, concessions, tenders, etc.)
• Minimising the impact of crises
• Boosting reputation in all Stakeholders, creating a circle of virtue in the company’s image.  

Due to years of studying and designing corporate reputation programmes for many Portuguese and multinational companies operating in Portugal, Lift was chosen by the Reputation Institute to represent Portugal on an international level, for consulting and academic purposes. Thus, it is through Lift that for the first time in Portugal we have access to studies on the reputation of Portuguese companies, as well as the fact that Portugal can for the first time be proud of having its companies included in international rankings.

Lift provides the following services for reputation management:

• Corporate Reputation Management
• Defining dimensions and attributes for the company
• Benchmarking and Measuring Reputation
• Corporate Social Responsibility Programmes
• Internal Communication

In this segment Lift also provides Rep Track International to its clients.