projects

Casa dos Sabores Iglo

360 Campaign

A new positioning to discover.

With its new signature “Life With Flavor”, Iglo wanted its Portuguese audience to understand how their vast range of products allowed them to create unique and impacting gastronomic moments. The challenge: how to make consumers discover this new positioning?

deliverables

Communication Strategy
Digital PR
Website

Try it to believe it.

Because a meal is not only marked by the food we set on the table, Lift Consulting, together with Lift World’s agencies’ BrandCook and High, created Casa dos Sabores (House of Flavors): a real, comfortable and elegant house, where we put together two essential ingredients: good food and good company. This way people were able to experience and confirm that the brand’s new positioning was more than just a promise..

Digital first.

This initiative kicked off with the development of their website, where everyone could apply for an exclusive dinner for themselves and their friends. One just had to pick a date, a theme for the dinner, and explain why their meal would be different from every other.

Only for brand lovers.

With a website, three bloggers as ambassadors, digital spread and media relations as support, having dinner at Casa dos Sabores became a ‘must try’, where the most creative brand lovers had an exclusive spot.

Exclusivity and influence.

After the initial event which introduced the concept, only the guests with motives as special as the food they were about to try were able to book a table at Casa dos Sabores.

Flavors of success.

In total 25 dinners were held throughout a full month, but only for the true brand lovers. “Phones off” moments, a wedding proposal, and a birthday dinner for an entire family were some of the winning themes.

18K

Website visits

373

Participations in one week

2M

Initiative’s total reach

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