projects

MAPFRE Portugal

Trust the Future

Change Management

The global insurance company Mapfre made it official that they would be relocating their Lisbon HQ to the outskirts of the city area by the following year. The big move came with a lot of perks for their 200 employees, but with most of them living in the big city, it seemed their new daily routines would seriously impact their work-life balance.

deliverables

Creative Concept
Design
Video Production

Internal Communication

To shift this mindset, and with a little help from their kids, we came up with an internal communications campaign built upon the idea of change: Trust the Future. The principle was simple: if children embrace change so naturally, why can’t adults handle it?

Internal Communication

We set out to make a video with the employees’ kids so that, by answering some questions related to everything they change daily in their lives, they helped their parents understand that change comes as a good thing.

Emotional campaign

We shared the video with Mapfre's employees a few days before the big relocation and ensured a lasting positive vibe in the new offices by putting up a set of posters starring the kids, to work as a reminder for what they would find every day in the new headquarters.

Through their children, MAPFRE employees understood change is not so difficult after all.

The results were great, with very positive feedback and a renewed feeling towards the upcoming office relocation, specially from the parents.

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