projects

Nespresso

Influencer campaign

Nespresso Always At Hand

Following a new publicity campaign developed by Nespresso to promote a set of accessibility advantages – more boutiques available, free deliveries with a wider schedule, 2000 pickup spots – Lift was challenged to leverage the communication and notability of the campaign through several channels, online and offline, and to reinforce the main measures Nespresso has been implementing, so the consumer perceives the brand as more accessible.

deliverables

Creative Concept
Communication Strategy
Digital PR
Social Media
Video Production

Branded Content.

We invited a group of influencers and public figures, with digital relevance, to participate in four small films focused on their life stories. Completely centered in the storytelling of each person, the films shows, in a subtle way, how the Nespresso’s new advantages perfectly apply to their reality and day-to-day lives, allowing the audience a bigger connection with the content and with the brand.

A closer brand.

Real stories which are translated to closer relationships with Nespresso consumers. The new accessibility advantages are the closing moment in all of the videos, as a small detail, without interfering and forcing themselves with the narrative.

A closer brand.

Real stories which are translated to closer relationships with Nespresso consumers. The new accessibility advantages are the closing moment in all of the videos, as a small detail, without interfering and forcing themselves with the narrative.

A closer brand.

Real stories which are translated to closer relationships with Nespresso consumers. The new accessibility advantages are the closing moment in all of the videos, as a small detail, without interfering and forcing themselves with the narrative.

Talk for the brand, without talking about it.

The first set of local video content to be created by Nespresso Portugal was of enormous success, positively impacting thousands of online consumers. The results proved the strength storytelling can have when worked side-by-side with a brand’s objectives.

281K

Total reach

360K

Visualizations

410K

Impressions

160%

Increase in Sales

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