OS MOSQUETEIROS GROUP
Pafi, the YouTuber
Children’s awareness for forest protection
In 2018, Portugal was once again the EU country with the largest burnt area in forest fires. Natural causes have been playing a big role, but most fires are still a consequence of the way we treat and manage our forests. Forests have been neglected and there is an urgent need to enlighten people on the relevance of this matter. To assure a fireless future, we need to start by educating younger generations.
Digital Influence
Pafi, a little, agile, happy and very smart fox that loves adventure, became a true digital influencer, awakening consciences for the forest protection cause. The message was clear: taking small individual steps to take care of the forest and our planet, can make a strong and meaningful global impact.
Pafi’s message taught in a funny way a new generation of children protecting the forest
Through an organic and highly segmented content strategy, with YouTube as the main channel and Portuguese YouTubers as partners, we effectively reached our target and created a strong fan community for Pafi, spreading our message and educating a new generation of kids towards forest protection.
2.5K
Subscribers
+270K
Unique viewers
+570K
Video
views
+13K
Viewing
hours
+560K
Impressions
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