Step in London
International Event
AAttract investors to develop S. Tomé
Design and implement a communication strategy able to attract international investors to the Strategic Development Plan of São Tomé and Príncipe was the challenge that the country’s government gave Lift, as part of their first Great International Conference for Investors and Partners, to take place in London.
Integration from A to Z.
Assuming the online and offline communication strategy definition, we worked with the other Lift World’s companies, an example of integration from A to Z, which included the creation of a creative concept for content, the management of their relationship with strategic stakeholders, branding (BrandCook), and planning of the event (High).
Mission accomplished.
Above all, these were 6 months of gratifying work, in which a Portuguese consultancy was dedicated to promote São Tomé and Príncipe in England, and all the objectives which were set by the client were reached.
10 YEARS ROCK IN RIO
After being consolidated in Brazil, Rock in Rio picked Portugal as its first international destination in 2004. Nonetheless it kept its ambition of becoming the biggest music and entertainment event ever.